Lawyer Blogs - What you need to know
Legal Blogs are one of the best known online marketing tools lawyers employ to educate their clients. Blogs give lawyers an extended reach online by using a simplified platform using the Wordpress CMS blogging system.
Legal blogs for law firms should be built around an area of practice the firm specializes in to portray the firm’s expertise and help give a more personal touch to their audience. Law firms using blogs have the ability to post their background and achievements while educating the community on topics they feel strongly about.
Myth: Attorney Advertising is Taboo
Law Firm Blogs should be not be used as a marketing medium. Marketing using a blog has many advantages but lawyers should refrain from using blogs as a marketing tool.
Truth: The purpose of a legal blog is to educate the consumer about specific areas of the law. The attorney should not focus on case specific opinions but rather share broad knowledge. We work with a Dallas employment lawyer who updates consumers on weekly basis about changes in employment laws and how they help corporations with their HR policies. An immigration lawyer talks about immigration updates on various types of visas and green card process. A leading Dallas car accident / personal injury lawyer provides updates on the latest injury cases while a mesothelioma lawyer writes about events, case filings and the impact of asbestos which causes mesothelioma cancer.
Our legal marketing consultants at lawyer SEO marketing can help promote your blog to maximize visibility in your niche area of practice while meeting advertising ethics rules for the American Bar.
We work with lawyers from many states:
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Dist. of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina and North Dakota.
Brand Building
Legal blogs can help lawyers to create brand awareness and be viewed as an authority in their practice area. Relationships with potential clients can be built through interaction with readers in the comments or forum area. In addition, blogs are an effective low cost way to educate your audience and gain visibility to potential clients.
Setting Up Custom Blog – What You Absolutely Must Know!
Lawyer SEO Marketing can guide law firms that do know have the web design and technical knowledge necessary to set up an effective custom blog. While there are many options available, free and paid, from using Google Blogger to Wordpress, Drupal, Joomla and Typepad, you need some kind of expertise to have a system that works for you.
Lawyer SEO Marketing has over 10 years of web software development experience. Our team of experienced web professionals will create a design that best suits your blog objectives. You will be assigned an account executive to work directly with you and our creative and technical teams to ensure SEO compliance. Ensure your campaigns meet and exceed your revenue objectives.
As part of our turnkey solution, Lawyer SEO Marketing will host your blog and take care of the daily maintenance and troubleshooting. Since blogs are part of the Web 2.0 property framework, integrations with managed social media services are beneficial to make your web site an authority.
Don't Have Time to Blog – No Problem!
We understand that lawyers may not have time to write daily blogs. Lawyer BLOG Marketing offers a news and blog writing package to regularly generate fresh, relevant and quality content. We provide legal ghost writing services from writers with extensive experience in the legal industry.
Utilizing a legal public relations specialist experienced in the area of search engine optimization ensures that your blog gets the traffic and attention it deserves.
Ask Lawyer SEO Marketing how to get started with a turnkey legal blog solution today and watch your case load grow. Call today (214) 986-0994
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